FAKTOR-FAKTOR YANG MEMENGARUHI PURCHASE INTENTION PENONTON SHOPEE LIVE SKINTIFIC DI JAKARTA MELALUI SWIFT GUANXI. EJMTSM [Internet]. 2025 Dec. 22 [cited 2026 Sep. 22];5(3):95-112. Available from: https://www.jurnaltsm.id/index.php/EJMTSM/article/view/3224