HOW DOES GAMIFICATION INFLUENCE A CONSUMER’S PURCHASE INTENTION? STUDY IN SHOPEE INDONESIA . Jurnal Bisnis dan Akuntansi, [S. l.], v. 26, n. 1, p. 29–44, 2024. DOI: 10.34208/jba.v26i1.2104. Disponível em: https://www.jurnaltsm.id/index.php/JBA/article/view/2104. Acesso em: 11 nov. 2026.