PERAN BRAND IMAGE, TRUST DAN AWARENESS TERHADAP BEHAVIORAL INTENTION MELALUI BRAND PREFERENCE, CUSTOMER PERCEIVED VALUE DAN SATISFACTION. JBA [Internet]. 2018 Apr. 18 [cited 2026 Nov. 11];13(2):81 - 92. Available from: https://www.jurnaltsm.id/index.php/JBA/article/view/161